Novum Homes is different than any other home building in Utah. Their pricing is different, their sales process is different and their results are outstanding. This video shows it clearly, simply and beautifully. It’s the power of video.
Our staff created this video for the year end meeting of the Opportunity Scholars Program of the David Eccles School of Business at the University of Utah. This program is wonderful, and the reason is Richard Kaufusi. The students and board members in this videos make that very clear. Learn more about the program here: http://undergrad.business.utah.edu/page/opportunity-scholars-program
A group of friends from our neighborhood hosted a new year party for the homeless at St. Vincent de Paul, downtown Salt Lake City. Great food and loud music. Those who served and those who were served enjoyed the event.
A marketing professional that understands his audience has his finger on the pulse of popular culture. An undeniable trend is the power of social media to build and promote brands beyond anything that executives could come up with in a board room. While many companies spend millions of dollars building expensive branding campaigns, the top viewed videos online are generally the candid, spontaneous and unscripted reactions of real people. This “commercial” by Fathead is a perfect example of the power [...]
Today’s article in the Wall Street Journal featuring Craftsy, a 18 month old Denver based company, is a great example of the hunger so many Americans have for precise and accurate, easy to find information. Source: The Wall Street Journal Online Ease of delivery of quality information is one of the pillars of the Fabrica model, and Craftsy understood the need in the marketplace very well. Nowadays, when people want information they don’t want to have to wait for the [...]
Today there was a great article in the Wall Street Journal titled “The New Producers” that discusses a trend that we have seen coming here at Fabrica. Distribution of video content is changing, much like the distribution of music changed a few years ago. The music industry is still morphing and changing, but one thing is certain, people will only purchase what they want when they want from their favorite online source. No more being forced to walk into a [...]
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