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Creatives - Fabrica Creative

Working with Creatives

By | Blog, Design, Food for thought, Happenings

Are you starting your own company? Are you anticipating explosive growth right away? Do you need help attracting people to your products or services? If you answered yes to any of those questions, then have I got something for you. We are going to discuss how one important component can lead to the success of your business. When it comes to choosing and creating a brand, the first thing that you need to take into consideration is graphic design.


Graphic design covers typography, user experience, web design, and illustration (i.e visual communication). Simply put–it’s organizing information visually. Some experts claim that the history of graphic design can be traced back to the illuminated manuscripts in the Middle Ages. In the past, the government officials used a road banner to announce the name of the people who were in government positions for the cities or states. Because of these signs, the individuals were more informed about the political authorities governing the place.

Nowadays, graphic design is used by different businesses in many different ways. Almost all companies are now exploring the use of illustrations and other visuals for their branding. They are implementing the visuals across print and digital, from social media to marketing to advertising.

Importance of Graphic Design

Graphic design is literally everywhere. Without it, small and large companies alike would find it difficult to share their brand. Below are the top reasons why design is significant to all industries:

  1. It promotes a new business. If you are still new in the business world, then graphic design is something that you need to take seriously. Make an announcement to the public that your company has opened up, launch your product, or build a web presence. Utah is known for its support for entrepreneurship and small businesses, so you’re planting in fertile soil.
  2. It helps you advertise about the latest promos of the company.
  3. It allows customers to feel more connected to the business. The goal of every company is to connect to its target market easily. With graphic design, this can be easy to achieve. If you know whatyour demographic wants to see, we can show you howto present and implement it. When clients like what they see, they will patronize your products and services more.
  4. It enables you to present your company to everyone. This is probably the best advantage that you can get out of good design. It can be difficult for you to make your company stand out. One great way to do it is to create a logo that will really represent your business.

Things to Look For In Every Graphic Designer

Now that you have seen a few of the benefits of graphic design, the next thing to think about is the level of the professional who will handle your design needs. What are the characteristics that every agency or graphic designer must possess? These are some things we have learned over the years:

  • Communication. This is the first item on the list because failure in communication is the root of all evil (isn’t that how the phrase goes?). You need to find an agency who listens carefully to all your instructions. It is important that both parties maintain good communication with each other to avoid any issues that may come up. It’s always better to over-communicate than to under-communicate; don’t assume you’ve been clear.
  • Creativity. One of the most important skills of a designer is their creativity. They must be able to make designs come to life. They have to possess a skill in transforming the clients’ wants into communicable visuals.
  • Keen to Details. It can be frustrating to work with a agency and designer who does not listen to your requests. This can be rolled back into Communication.
  • Meets Deadlines. Another important qualification of every person is the ability to meet deadlines. In the marketing world, timelines are crucial for every business. Delays can lead to a loss in sales or lower profits. Because of this, it is necessary to see to it that deadlines are met ON BOTH SIDES.
  • Knowledge of Design Software. The graphic designer must not only have artistic skills or creativity. They should also be knowledgeable when it comes to creating designs by means of the industry standard programs–not for sake of posterity but for output’s sake. Building a catalog in Photoshop would be a nightmare compared to designing in InDesign. In this age of tech, almost everything is generated via computers.

Types of Graphic Design

Graphic design comes in many different forms. Below is just a handful of different types of design.

  1. Corporate Design
  2. Publishing
  3. Package Design
  4. Web Design
  5. Wayfinding/Signage/Environmental
  6. UX/UI/Product Design

Indeed, graphic design has become a necessity in almost all areas of business. As such, you have to make sure that your company is using it. Otherwise, your competitors will leave you in the dust. Employing an agency may be expensive for your firm but it will be worth it. It’s an investment and you can expect higher returns from it.


Surrounded By Greatness

By | Blog, Food for thought, Quotes

Some people say that we are an average of the 5 people we spend the most time with. True or not, it begs the question, “Do we mind picking up the traits of those around us?” There have been times in my life where I would have answered that with a resounding NO but for the most part I have hung around some pretty amazing humans.

I have never thought myself to be very impressionable, I’m always trying to stay ahead of the trends and never like to do things just because they are popular. It’s done more out of principle than anything else–why follow when you can do your own thing? Psychologists and Sociologists seem to think that the majority of humans are very impressionable (remember, we are the average of the 5 people we spend the most time with). Maybe I haven’t gone through the kiln yet after all.

Cue a reflective moment, soft music, and slow camera pan across my in-home library.

I am, in fact, impressionable. I see traits from my parents in me. Traits from my wife can be found in me. My closest friends and I share the same slang and unsaid jokes. Always being driven to become a better human (body, soul, mind), I have sought out great individuals to surround myself with. That’s harder said than done. Most great people are busy doing great things or have great families to spend time with–it’s hard to lend a minute to someone who isn’t great yet! But that’s what makes these people great, they give to things and people they either care about or see greatness hiding inside. I feel privileged when someone says ‘yes’ to mentoring me or spending time with me.

No matter what stage of life you are in, we all need mentors. In a religious setting, we call this discipleship. There is always someone who is better at _______________ than you. Better at leading, better at writing, better at designing, better at meeting goals, better at singing, better at selling, etc. The list goes on. Flip the coin, YOU are always better than someone else. Mentorship and greatness are most successful when it’s a two-way street. You are helped by others and you help others in return. You become better because of who you surround yourself with so you should also help others become better by being the best version of you.

The scary thing about us being the average of the people we spend the most time with is that we hope not to be the low end of that average. Don’t be the person who brings the average down. Remember that student in your math class that always brought the class average down? Don’t be that person. When you look around at the people you are spending time with, take mental notes. What do you like about those people? How are you contributing to the groups ‘average’?

You are the weakest link, goodbye!

If it turns out that you are the bringing the average in your group down, I suggest you take a long, hard look in the mirror. Ask your friends what they like about you or why they spend time with you. Also, ask what things they notice about you that are negative. Focus on what they say because oftentimes real friends are the only ones that speak truth into your life.

There is no better time to begin to seek out mentorship and mentee-ship than the start of a new year. We are already conditioned to make significant changes when a new year turns over, so it’s easy to throw this into the mix at the same time. Let’s become better versions of ourselves and lift the group average. Be the person that everyone looks up to and wants to learn from. I believe in you-you can do it.

fun meter

Staying Satisfied

By | Blog, Food for thought, Happenings

Some recent studies have shown that employees are overall satisfied with their jobs and their companies. This was surprising to me for a few reasons. 1. I constantly have conversations with people who are unhappy with their jobs. 2. Several companies I follow have consistent vacancies in the same positions. Those two things alone would lead me to believe that people aren’t satisfied or performing well despite the statistics that say 89% of US employees being somewhat to very satisfied with their current role*. Factors that are taken into account here are career development, relationships with management, work environment, compensation and benefits, and engagement behaviors.

I think that at the most basic level there are two types of people–those that want to move up and people who are fine where they are. One is not better than the other, but each camp of people will have different metrics for their satisfaction.

Up and Up
Those who want to move up the chain usually take more initiative and ask for more responsibility. They do their work well but always want a bit ‘more’. When asked to do one thing, they will do that one thing and also provide 2-3 other options. Rather than being crippled by stress, these types of people actually thrive in a stressful environment or situation. Oftentimes, the up-and-ups get inundated with projects and find themselves in holes that are very hard to climb out of without support.

Fine As-Is
Those who are fine where they are, usually settle into their position rather seamlessly. They do exactly what they are told without a lot of extra questions or thoughts. Managers can have confidence that what you asked will be completed exactly as stated. You won’t see these people volunteer to take on more responsibilities since they are busy enough doing what they were hired to do. These positions might be stressful, but those in this camp usually have good poker faces.

So how do you keep both camps engaged without having to cater to both specifically? Well, studies suggest that team outings can really boost job satisfaction among workers. These out-of-the-office experiences build friendships, establishes trust with those in management positions, shows organizations financial security, and allows opportunities to show off an otherwise hidden skill set (think video games, mini golf, trivia knowledge, jalepeño eating, etc).

Fabrica does this quarterly with things like Top Golf, arcades, escape rooms, and lunch. Once a year we also participate and encourage our employees to attend Salt Lake Design Week events. This annual event brings together creative agencies, architecture firms, software companies, and fine artists. It’s a great way for our team to engage with other industries and people, and it helps them get recharged in their current role. These outings often spark ideas that lead to improving our own agency!

Keeping Fabrica’s employees satisfied, engaged, and energized is important for our success as an agency and for each employee’s success in life. If you need to go hit a few balls, escape a few rooms, attend a conference, or grab a bite to eat–do it. Do it for me, do it for your company, do it for your employees. Keep the fun meter as high as you can for as long as you can.


*stats found at Society of Human Resource Management

Eclipse 2017

Total Eclipse of the Heart

By | Blog, Food for thought, Happenings

Eclipse 2017

There are few experiences which leave a mark on your life so indelible that you can’t ever forget it. A mother can remember with pinpoint accuracy the details and events that transpired during her child’s birth. Scientists and doctors call these ‘flashbulb memories’. Many people remember the assassinations of JFK and Martin Luther King Jr. as flashbulb memories and there are countless other events across the globe that are remembered this way. My most recent experience of this magnitude was the solar eclipse on August 21st, 2017.

Say what? Yeah, the solar eclipse 2017. I didn’t think it was gonna be that great either…until I saw it. Words and photographs cannot do this thing justice, but I will try. I made the journey up to the Grand Tetons in order to get inside of ‘the path of totality’, the small sliver that would encounter total darkness. Luckily for me, it was only a 4.5 hour drive.

The initial portion of the eclipse started at 10:16am with totality coming at around 11:34am. As soon as 10:00 rolled around, we pulled out the camping chairs and solar eclipse 2017 glasses and set up shop next to a dirt field on a back road.

As the moon began to eclipse the sun, not much was noticed. It was still bright outside, the temperature just starting to get intense prior to midday. It wasn’t until the moon was about 75 percent of the way across the sun that things started to get interesting. The sun was still too intense to look at, but you could tell that the shadows started to become diffused. Those normally sharp, crisp edges began to get fuzzy. The temperature was noticeably cooler and small pockets of light that made it through tree leaves and pine needles were now crescent shaped. It was like I was back in my childhood bedroom with a constellation night light projector.

11:32–With the solar glasses you can see just a small sliver of the sun left. As each minute passes, the temperature drop is very apparent. It felt like it was dropping 5 degrees a minute at this point. When you look around you can see that the light is similar to dusk and the temperature matched.

11:34–Right on time, a celestial light switch was turned off and the world went dark. Just like the soft glow of light around your window drapes in the morning, a soft white ring of light was all that was left of the sun; the corona of the sun visible from around the moon’s edges. The ring wasn’t uniform, but it was random and sporadic. It seemed like you could almost see solar flares coming off the surface of the sun and projecting into space. The temperature now as cold as night, with the only light coming from the distant horizon in all directions. Instead of having a sunset in the west, we had a sunset in every direction. The normally yellow sun now only a thin ring of white light. Putting my solar glasses back on, I could see nothing; no sun, no light, nothing. The sun had finally been conquered by the small, gray rock that orbits the earth. For that one moment, nothing else mattered. The stars didn’t care that it was midday, they all came out to say hello. We all stared up at that white ring knowing that what we were experiencing was special and un-repeatable in that place, with those people, and in our lifetime.

11:36–A large enough sliver of the sun emerged, completely illuminating the world again. Solar glasses back on with a slight temperature uptick. The lighting now looked like someone had turned on the lights at a baseball park at dusk. You know, that real faint light piercing through the darkness at the edge of the dirt field?

They say that most flashbulb memories change a person. The ferocity of those details and memories can have a significant impact on one’s life. Our lives are so small in the scheme of the universe. I can honestly say that I have seen the most beautiful thing this world has to offer and I won’t easily forget it.


Incredible eclipse 2017 time-lapse photos by Dave Hanks

Watch this SWEET video that Veritasium made showing the eclipse 2017, then come back and see all of our awesome work!

Fabrica Creative

top advertising agencies, Fabrica Creative

Pleasant Surprise

By | Blog, Happenings

Are you looking for top advertising agencies in Salt Lake? We get it. You want the best and there are SO many agencies out there to choose from that you want to make sure you are only looking at the top advertising agencies.

On a day off and searching her own company on Google (as one does), our CEO found something quite interesting. On the first page of Google, she found a newly published article titled “22 Best Salt Lake City Advertising Agencies“. We are always doing market research for advertising, marketing and creative agencies so we can stay on top of our game and keep our competitors in check, so Googling is not an odd practice. Cyndi clicked right through.

Expertise, out of Seattle, creates lists of the best local professionals in each US city to give their readers the confidence they need to make the right choice for them. They survey the field, rank the businesses, and hand-pick the best.

Out of the 63 agencies just in Salt Lake City, they chose the top 22 giving a synopsis of services, including a backlink, and showing a logo. Of course we were going to look at this! We were all surprised to find that Fabrica Creative made the top advertising agencies list–surprised not because we don’t do good work (we do great work), but because we have only been a full-service agency for a little over a year. We started out doing only video production and some web development. To see our name next to the likes of top advertising agencies like Hint Creative, Jibe Media, Saxton Horne, Welikesmall and GumCo (amongst many others) was a big deal for us.

Expertise reviewed 63 agencies, curated 46, and selected the top 22. Their selection criteria spanned across five categories:

  • Reputation (A history of delighted customers and outstanding service)
  • Credibility (Building customer confidence with licensing, accreditations, and awards)
  • Experience (Masters of their craft, based on years of practice experience and education)
  • Availability (Consistently approachable and responsive, so customers never feel ignored)
  • Professionalism (Providing service with honesty, reliability, and respect)

It’s so cool to see that Fabrica Creative has breached the market visibility threshold and is now on the radar. Our motto has variations but it’s core is ‘Doing good for the sake of doing good.’ We truly believe in finding clients and causes that we can come alongside and help fulfill their vision. We will continue to personify that mission statement as we produce great work for great clients.

And what a pleasant surprise that was…