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Cal

fun meter

Staying Satisfied

By | Blog, Food for thought, Happenings

Some recent studies have shown that employees are overall satisfied with their jobs and their companies. This was surprising to me for a few reasons. 1. I constantly have conversations with people who are unhappy with their jobs. 2. Several companies I follow have consistent vacancies in the same positions. Those two things alone would lead me to believe that people aren’t satisfied or performing well despite the statistics that say 89% of US employees being somewhat to very satisfied with their current role*. Factors that are taken into account here are career development, relationships with management, work environment, compensation and benefits, and engagement behaviors.

I think that at the most basic level there are two types of people–those that want to move up and people who are fine where they are. One is not better than the other, but each camp of people will have different metrics for their satisfaction.

Up and Up
Those who want to move up the chain usually take more initiative and ask for more responsibility. They do their work well but always want a bit ‘more’. When asked to do one thing, they will do that one thing and also provide 2-3 other options. Rather than being crippled by stress, these types of people actually thrive in a stressful environment or situation. Oftentimes, the up-and-ups get inundated with projects and find themselves in holes that are very hard to climb out of without support.

Fine As-Is
Those who are fine where they are, usually settle into their position rather seamlessly. They do exactly what they are told without a lot of extra questions or thoughts. Managers can have confidence that what you asked will be completed exactly as stated. You won’t see these people volunteer to take on more responsibilities since they are busy enough doing what they were hired to do. These positions might be stressful, but those in this camp usually have good poker faces.

So how do you keep both camps engaged without having to cater to both specifically? Well, studies suggest that team outings can really boost job satisfaction among workers. These out-of-the-office experiences build friendships, establishes trust with those in management positions, shows organizations financial security, and allows opportunities to show off an otherwise hidden skill set (think video games, mini golf, trivia knowledge, jalepeño eating, etc).

Fabrica does this quarterly with things like Top Golf, arcades, escape rooms, and lunch. Once a year we also participate and encourage our employees to attend Salt Lake Design Week events. This annual event brings together creative agencies, architecture firms, software companies, and fine artists. It’s a great way for our team to engage with other industries and people, and it helps them get recharged in their current role. These outings often spark ideas that lead to improving our own agency!

Keeping Fabrica’s employees satisfied, engaged, and energized is important for our success as an agency and for each employee’s success in life. If you need to go hit a few balls, escape a few rooms, attend a conference, or grab a bite to eat–do it. Do it for me, do it for your company, do it for your employees. Keep the fun meter as high as you can for as long as you can.

 

*stats found at Society of Human Resource Management

Eclipse 2017

Total Eclipse of the Heart

By | Blog, Food for thought, Happenings

Eclipse 2017

There are few experiences which leave a mark on your life so indelible that you can’t ever forget it. A mother can remember with pinpoint accuracy the details and events that transpired during her child’s birth. Scientists and doctors call these ‘flashbulb memories’. Many people remember the assassinations of JFK and Martin Luther King Jr. as flashbulb memories and there are countless other events across the globe that are remembered this way. My most recent experience of this magnitude was the solar eclipse on August 21st, 2017.

Say what? Yeah, the solar eclipse 2017. I didn’t think it was gonna be that great either…until I saw it. Words and photographs cannot do this thing justice, but I will try. I made the journey up to the Grand Tetons in order to get inside of ‘the path of totality’, the small sliver that would encounter total darkness. Luckily for me, it was only a 4.5 hour drive.

The initial portion of the eclipse started at 10:16am with totality coming at around 11:34am. As soon as 10:00 rolled around, we pulled out the camping chairs and solar eclipse 2017 glasses and set up shop next to a dirt field on a back road.

As the moon began to eclipse the sun, not much was noticed. It was still bright outside, the temperature just starting to get intense prior to midday. It wasn’t until the moon was about 75 percent of the way across the sun that things started to get interesting. The sun was still too intense to look at, but you could tell that the shadows started to become diffused. Those normally sharp, crisp edges began to get fuzzy. The temperature was noticeably cooler and small pockets of light that made it through tree leaves and pine needles were now crescent shaped. It was like I was back in my childhood bedroom with a constellation night light projector.

11:32–With the solar glasses you can see just a small sliver of the sun left. As each minute passes, the temperature drop is very apparent. It felt like it was dropping 5 degrees a minute at this point. When you look around you can see that the light is similar to dusk and the temperature matched.

11:34–Right on time, a celestial light switch was turned off and the world went dark. Just like the soft glow of light around your window drapes in the morning, a soft white ring of light was all that was left of the sun; the corona of the sun visible from around the moon’s edges. The ring wasn’t uniform, but it was random and sporadic. It seemed like you could almost see solar flares coming off the surface of the sun and projecting into space. The temperature now as cold as night, with the only light coming from the distant horizon in all directions. Instead of having a sunset in the west, we had a sunset in every direction. The normally yellow sun now only a thin ring of white light. Putting my solar glasses back on, I could see nothing; no sun, no light, nothing. The sun had finally been conquered by the small, gray rock that orbits the earth. For that one moment, nothing else mattered. The stars didn’t care that it was midday, they all came out to say hello. We all stared up at that white ring knowing that what we were experiencing was special and un-repeatable in that place, with those people, and in our lifetime.

11:36–A large enough sliver of the sun emerged, completely illuminating the world again. Solar glasses back on with a slight temperature uptick. The lighting now looked like someone had turned on the lights at a baseball park at dusk. You know, that real faint light piercing through the darkness at the edge of the dirt field?

They say that most flashbulb memories change a person. The ferocity of those details and memories can have a significant impact on one’s life. Our lives are so small in the scheme of the universe. I can honestly say that I have seen the most beautiful thing this world has to offer and I won’t easily forget it.

_________

Incredible eclipse 2017 time-lapse photos by Dave Hanks

Watch this SWEET video that Veritasium made showing the eclipse 2017, then come back and see all of our awesome work!

Fabrica Creative

top advertising agencies, Fabrica Creative

Pleasant Surprise

By | Blog, Happenings

Are you looking for top advertising agencies in Salt Lake? We get it. You want the best and there are SO many agencies out there to choose from that you want to make sure you are only looking at the top advertising agencies.

On a day off and searching her own company on Google (as one does), our CEO found something quite interesting. On the first page of Google, she found a newly published article titled “22 Best Salt Lake City Advertising Agencies“. We are always doing market research for advertising, marketing and creative agencies so we can stay on top of our game and keep our competitors in check, so Googling is not an odd practice. Cyndi clicked right through.

Expertise, out of Seattle, creates lists of the best local professionals in each US city to give their readers the confidence they need to make the right choice for them. They survey the field, rank the businesses, and hand-pick the best.

Out of the 63 agencies just in Salt Lake City, they chose the top 22 giving a synopsis of services, including a backlink, and showing a logo. Of course we were going to look at this! We were all surprised to find that Fabrica Creative made the top advertising agencies list–surprised not because we don’t do good work (we do great work), but because we have only been a full-service agency for a little over a year. We started out doing only video production and some web development. To see our name next to the likes of top advertising agencies like Hint Creative, Jibe Media, Saxton Horne, Welikesmall and GumCo (amongst many others) was a big deal for us.

Expertise reviewed 63 agencies, curated 46, and selected the top 22. Their selection criteria spanned across five categories:

  • Reputation (A history of delighted customers and outstanding service)
  • Credibility (Building customer confidence with licensing, accreditations, and awards)
  • Experience (Masters of their craft, based on years of practice experience and education)
  • Availability (Consistently approachable and responsive, so customers never feel ignored)
  • Professionalism (Providing service with honesty, reliability, and respect)

It’s so cool to see that Fabrica Creative has breached the market visibility threshold and is now on the radar. Our motto has variations but it’s core is ‘Doing good for the sake of doing good.’ We truly believe in finding clients and causes that we can come alongside and help fulfill their vision. We will continue to personify that mission statement as we produce great work for great clients.

And what a pleasant surprise that was…