This year, millions will be watching the Super Bowl, just like many years past, although, this year, it’s not a battle of the titans, and we aren’t talking about the Tennessee Titans either, the Patriots made sure of that. This year is a battle of one titan and a true Cinderella story, the Philadelphia Eagles. Suffering a major loss right before the playoffs losing their star quarterback, Carson Wentz, the Eagles dream season of being a number one seed team going into the playoffs and eventually into the Super Bowl was looking bleak. Nick Foles, who had been traded by the Eagles after an amazing season back in 2015, was then reacquired this year in 2017 as a backup to Wentz and had something to prove.
The Eagles shocked the world in their first playoff game with a stunning win against a veteran and experienced Atlanta Falcons. This was shocking, considering they had been shut out by the Cowboys on the last game of the season. Many people believed that Nick Foles wouldn’t be able to get the job done. This game was written off by the world as a fluke and that it wasn’t Foles who had won the game, but the Eagles stifling defense. Meanwhile, the Minnesota Vikings, who had been steamrolling through teams, was the obvious pick for many people when they played the Eagles in the next round in the NFC Championship.
Those who watched that game saw something miraculous happen. After a quick drive by the Minnesota Vikings and a great defensive stand against the Eagles making it 7-0, many thought, “Here it goes, the Vikings are going to just keep scoring and keep the Eagles out of the end zone.” The next throw, Case Keenum throws an interception that went back for a touchdown and the Eagles tied the game 7-7. The Vikings get the ball back and the Eagles make yet another great defensive showing and get the ball right back to Nick Foles.
This was the moment that you saw greatness from a true underdog– a moment that is hardly witnessed in the NFL. Nick Foles put on a clinic. He proceeded to make the Viking’s #1 defense look like a junior varsity team and put up 352 yards with 3 TDs, delivering pinpoint passes with ease and leading the Eagles to a 38-7 blowout victory sending them to the Super Bowl for the first time since the 2004 season. The same Super Bowl where the Eagles lost by just 3 points against the same titan, Tom Brady and the New England Patriots.
When Super Bowl LII kicks off on Sunday, February 4, more than a hundred million Americans will be watching. Can Tom Brady carry his Patriots to yet another victory or will the Philadelphia Eagles finally get their hands on the Lombardi Trophy? As the following infographic nicely illustrates, it is not only the biggest game of the year but also a, albeit unofficial, national holiday. With a record-breaking average TV audience of 114.4 million viewers in 2015, you can understand why the Super Bowl generates millions of dollars in advertising for both the NFL and the local affiliates who carry it. An average 30-second ad during the Super Bowl broadcast national cost an estimated 5 million US dollars in 2017.
The majority of consumers regard Super Bowl commercials as entertainment and about a quarter of respondents also said that these commercials make them aware of the advertisers’ brands according to a 2017 survey. Let Fabrica Creative create a strategy to increase your brand’s awareness and get more customers in the door!