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Crumpled Paper - Fabrica Creative

Can You Show Me?

By | Blog, Design, Food for thought, Happenings | No Comments

That is often a question I will ask a client to get the ball rolling–a question I have been asked many times too. People tend to process visually based off of what we see in the world. The majority of humans, around 65%, are visual learners. What is seen is a great way to share information. This visual experience can sometime be mysterious when trying to understand minimalistic design concepts coming from a creative department.

Not everyone thinks visually (Really? Who knew?). This can be a challenge for a designer when developing something to be seen. The concept of explaining a design is not as simple as it sounds. It has been said many times, “A picture is worth a thousand words,” but a thousand words from me still may not convey the same thing a sketch on a napkin would.

A long time ago when I was young in my career, someone said to me, “I’ll know it when I see it.” While that statement helped me little initially, it did help me to understand one thing–If you have eyes, you receive visual information. And that input helps make the final decision. Getting what a client wants or needs is a result of research, analysis, and experience. Creating a layout that surprises, shocks, inspires or initiates thought is the desired result in any given design project.

Sometimes a client may not know what they need, however, it is amazing when presented with an option, they can [usually] put a finger on it immediately and say “Yes that’s what I am looking for” or “No, I don’t like that.” The most important aspect of this process is not the approval, but the engagement of getting someone thinking and responding. It allows both parties to engage and be more productive.

How you design information can have a big impact when it is viewed. Often a really good design looks like it has not received a great deal of attention (i.e. looks basic, simple). Little does the viewer know how many minute adjustments were made, or how much time was used to polish the final product. They just look and say “yes.” A good design often calls little attention and leaves the viewer to consume the visual information with ease.

I have worked on visual translating to help a client in this creation process. It is not something complex. It can start with some very simple questions. Questions like “Blue like the sky or like a blueberry?” or “What is the one thing you are trying to explain to your potential customers?” Direct questions engage the mind and help point the designers in a more accurate direction.

Designing, like any other process, can be a straight shot or a winding path. When done with skill the end result will be a success. Getting there together with the client, is a greater success!

The Best Time to Post on Social Media

By | Blog, Facebook, Food for thought, SEO, Twitter | No Comments

Are you struggling to reach your audience on social media? Fannit.com came up with this detailed infographic of the best and worst times to post on each social media channel. These times may not work for every audience out there, so you might have to play around with your timing just a bit, but don’t give up! Social media is key to making and keeping relationships with your customers (click image below to see full-size version).

Posting Times - Fabrica Creative

Instagram - Fabrica Creative

Effective Tips for Instagram Marketing

By | Blog, Food for thought, Instagram, Social Media | No Comments

Instagram is slowly taking over the social media world. Everyone and their dog is on Instagram (Literally. People have Instagram accounts for their dogs). Businesses have started to gain momentum on Instagram, and have seen quite a bit of success. So how do you run a successful Instagram account? And how can you achieve effective marketing on Instagram?

Instagram Bouquet - Fabrica Creative

1. Your Creative Strategy: Ask yourself-what is the purpose of being on Instagram? Is your audience on there? What would make them want to follow you on Instagram if they are already following you on other social media platforms? These three questions can get you started on your strategy and get your creative juices flowing. What would you even post? The trick to Instagram is to post pictures/videos that your audience is interested in, without always trying to sell them something. Post pictures of employees, your office, relevant events/holidays, and pictures of your customers enjoying your product.

Instagram Waffles - Fabrica Creative2. Use User-Generated Content: Use your followers to produce content. This is the perfect way for people to engage with your company, and it can increase more followers. Freshly Picked does a great job at this. In fact, they do an excellent job at their marketing all together. They have a Freshly Picked kid of the week where they choose a picture from Instagram of a child in their moccasins to highlight. To have your child entered, you can post a picture of your child in their moccasins with the hashtag #fpkidoftheweek. This is not only a fun thing for mom’s to enter their children in, but it’s a great way to get the word out about your company.

Instagram Tassle - Fabrica Creative3. Experiment with Creating Unique Images Featuring Your Product: To stand out from the crowd, your images need to be unique. Practice using different angles of your camera, going up close and far away, use different filters, etc. One of my favorite things to do when I drive around is look for fun places to take pictures. Go out and place your products in a fun way so that it catches your follower’s eyes. Song of Style has a must watch video tutorial of how to create the perfect Instagram picture.

In conclusion, Instagram is one of the most creative social media platforms out there. Make sure that you are unique with your pictures, that you are posting what your audience likes, and that you aren’t trying to constantly sell your products.

Why Do We Produce Videos?

By | Blog, Video | No Comments

Why do we produce videos at Fabrica Creative? How did we get started? We knew that videos were the best way to reach an audience. Videos are engaging. You’re not reading about what happened, or why you should purchase from a certain company–you are watching it. We filmed for the Harmons Grocery Store cooking challenge called Slice. Once we started wrapping up, we realized just how important videos really are. The contestants were able to talk to us and share their stories of how they started cooking and why they are passionate about it. I think that is what videos are all about. We do videos because we want to showcase the passion that is behind your brand. We want you to convey to your audience why they should fall in love with you. We want to build that connection with you and your public and make it last.

Here are some behind the scenes shots that were taken during the shoot.

 

Tips on How to Get Your Website Found

By | Blog, SEO | No Comments

One of the hardest problems about having a website is driving traffic to it. How do people reach the top of the Google search engine? With about a billion blogs out there, how are you going to be found amongst the crowd? Here are a few tips on how to get your website found using SEO (search engine optimization):

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