I often get asked, “How’s life?” and I always have the urge to respond the same, “It’s crazy, but I love it!” As I’ve submerged myself more and more in the agency, I’ve come to realize that there will never be day-to-day consistency, unless consistent chaos counts? I don’t use the word chaos with a negative connotation but more that you never know what is coming next. Sure, I have a schedule of events for weeks out at a time, but every day is a new adventure. It’s one of my favorite aspects of the advertising world.
I’ll give you an example. We often film commercials for our clients, and they often want to provide the talent themselves. I gather the equipment and head over to the shoot location. It’s a beautiful day, the concept is fantastic, the talent assigned for the shoot is perfect, the lighting is great, and I’ve had my Red Bull. Then it happens…the talent is sick and cannot make the shoot. I’m calm and collected but the client is nervous. They have a deadline they want to hit, so we brainstorm together. Ultimately, they come to the most reasonable conclusion they can think of, “Hey, why don’t you take the part?” Wanting to make sure the client is taken care of, I accept. The nerves were brutal the first time this happened. Yes, it wasn’t the last. Apparently, there is a sign on my forehead just asking for the opportunity to be second string. Thankfully, I’ve never had to talk. The first time you hear yourself on video is the moment you question life itself. Do I really sound like that? At the end of the day, everything is a success. The client is happy and I get to pretend I’m a movie star for a moment–a moment that doesn’t include a mansion, giving autographs or fighting off paparazzi.
Like I said, it’s an ever-changing world and I do thoroughly enjoy it! The relationships I’ve gained are irreplaceable. I don’t have a job that feels like work. I have a job that allows me to help other’s dreams become reality. Seeing their business grow to heights they didn’t imagine possible is so rewarding. Knowing that I contributed to their ability to be successful, take care of their family, give back to the community, and so much more is why I love what I do.
I want the client to know they can trust me. That the plan we set in place is not just one of many options, but it is the right option for them. Our clients deserve to see a return. They’ve worked hard and have decided to trust me. I’m not just advertising, I’m responsible for the livelihood of these individuals and I take it very seriously. I’ve been fortunate to have a great mentor the majority of my life, our CEO. I’ve learned and excelled due to her guidance in many ways. This has allowed me to be the best I can for everyone in my life.
“Doing good for the sake of doing good” is not just a mission statement we arbitrarily repeat. It’s a lifestyle.