Idea Creation

Idea Creation–easier said than done

By | Blog, Design, Food for thought

It has been said that artists are creative experts, however, that is not an idea creation job requirement. Humans are inherently creative in solving problems and the invention of ideas. Often though, the biggest stumbling block is coming up with the “BIG” idea. How you create a “BIG” idea whether, in the outcome of something tangible (product, service, item) or a creative concept (branding, marketing, designs), it is the same dilemma. Here are a few tips to help in idea creation.

Define the Goal
What is the desired end result; a product name? A clever phrase? A marketing strategy to attract attention? Try analyzing the situation to point you in the direction of the goal. Point your boat in the right direction from the start! It can be easy to lose sight or be drawn off-course by a tangent.

Use a Pencil and Paper
Go offline and back to old-school pencil and paper (pencil, pen, marker, highlighter, or stick in the sand)! This allows you to slow down and get engaged. Writing makes the brain think in a different way and can help you remember/trigger memories which might create new ideas. For basic brainstorming, writing can be a huge benefit!

Sometimes it is all about to HOW you do it. Instead of everyone in the room trying to come up with something to throw in the ring, work independently first. Creativity can often be stifled in a group setting; the “best” ideas might go to the lowest innovation, and doesn’t push the creative out-of-the-box ideas! Bring your ideas with you to the table. If everyone brings the best, you start out with a higher level of ideation to begin with and help drive early success.

Conflict & Reaction
Look at the goal from the opposite side. Play the “devil’s advocate” and see what the reactions and conflicts might be. Does your cleverness require too much explaining? Is the word you “created” based off specific industry jargon that misses a broader audience? Take a step back and say, “I know nothing about this,” and see if it still works.

This can be a productive method to find and fix holes in your plan from the outset. Looking in from the outside can be a great perspective when generating ideas. Remember that you know the research, backstory, and context of your design problem, however, the broader audience will not have those insights.

Ready to start pumping out that endless list of needed ideas? Grab your notebook and go to town. The is no time like the present to get started on the next winning idea!

Crumpled Paper - Fabrica Creative

Can You Show Me?

By | Blog, Design, Food for thought, Happenings

That is often a question I will ask a client to get the ball rolling–a question I have been asked many times too. People tend to process visually based off of what we see in the world. The majority of humans, around 65%, are visual learners. What is seen is a great way to share information. This visual experience can sometime be mysterious when trying to understand minimalistic design concepts coming from a creative department.

Not everyone thinks visually (Really? Who knew?). This can be a challenge for a designer when developing something to be seen. The concept of explaining a design is not as simple as it sounds. It has been said many times, “A picture is worth a thousand words,” but a thousand words from me still may not convey the same thing a sketch on a napkin would.

A long time ago when I was young in my career, someone said to me, “I’ll know it when I see it.” While that statement helped me little initially, it did help me to understand one thing–If you have eyes, you receive visual information. And that input helps make the final decision. Getting what a client wants or needs is a result of research, analysis, and experience. Creating a layout that surprises, shocks, inspires or initiates thought is the desired result in any given design project.

Sometimes a client may not know what they need, however, it is amazing when presented with an option, they can [usually] put a finger on it immediately and say “Yes that’s what I am looking for” or “No, I don’t like that.” The most important aspect of this process is not the approval, but the engagement of getting someone thinking and responding. It allows both parties to engage and be more productive.

How you design information can have a big impact when it is viewed. Often a really good design looks like it has not received a great deal of attention (i.e. looks basic, simple). Little does the viewer know how many minute adjustments were made, or how much time was used to polish the final product. They just look and say “yes.” A good design often calls little attention and leaves the viewer to consume the visual information with ease.

I have worked on visual translating to help a client in this creation process. It is not something complex. It can start with some very simple questions. Questions like “Blue like the sky or like a blueberry?” or “What is the one thing you are trying to explain to your potential customers?” Direct questions engage the mind and help point the designers in a more accurate direction.

Designing, like any other process, can be a straight shot or a winding path. When done with skill the end result will be a success. Getting there together with the client, is a greater success!