Category

Happenings

Utah Jazz - Blog

Regardless, the Jazz Had a Successful Season

By | Blog, Happenings

In May 2017, the Utah Jazz were just coming off a 4-game series sweep to the soon-to-be NBA Champion, Golden State Warriors. That was after the Utah franchise beat the Los Angeles Clippers in 7 games in the first round of the playoffs (their first appearance in 5 years). Now all of the focus was on all-star Gordon Hayward and if he would stay with the team. Fans found out on the 4thof the July that he was heading out to Boston to join his former college coach with the Celtics. With the delayed answer, the Jazz front office was left scrambling to salvage the damage that Hayward left the state of Utah.

Once the NBA draft came around, a lot of scouts and executives didn’t see any “Franchise” players that could come in and make a difference from day one. Then the Jazz traded their 24thpick in the first round to Denver for the 13thpick. The Nuggets (via the Jazz) selected guard Donovan Mitchell from Louisville. Not a lot of fans in the state were familiar with his game. The main thing that stood out was his defense, a rare thing to find in a rookie. A few weeks after the draft, the fans were treated to Donovan Mitchell’s impressive Summer League play. At the start of the season, Mitchell came in, took over, and didn’t stop. He broke many NBA rookie records as well as Jazz records–actually too many to name. The Jazz were bit by the injury bug and lost star center Rudy Gobert for two different stretches of the season.

By January 22nd, the Jazz had a 19-28 record and all hope was lost among the fanbase. Then came a bitter defeat to the Atlanta Hawks, whom had one of the worst records in the NBA. The Jazz had one streak of 11 games without a loss and another 9-game winning streak. They made themselves one of the hottest teams in the NBA and launched themselves in the 5thspot in the western conference. They finished the season 29-6 and an overall record of 48-34.

All of a sudden the Jazz had three members of their team nominated as finalists for end of season awards:

  1. Quin Snyder for Coach of the year
  2. Rudy Gobert for Defensive Player of the year
  3. Donovan Mitchell for Rookie of the year.

Regardless of what happens in this year’s playoffs, Jazz fans should be extremely excited for the future because of how young the team is and the bright future of Gobert and Mitchell. Come on, Mitchell is already averaging over 20 points per game in his first season! He and Rudy Gobert could become the next great duo that could go down in history as one of the greats. This tandem could keep the Jazz in the playoffs for many years to come just like the good ol’ days.

Find Good - Heart

Find the Good

By | Blog, Food for thought, Happenings

We live in a world driven by technology. It’s a wonderful time to be alive with the advancements made every day and opportunities available within arm’s reach. There is a hefty price to pay for that level of tech. There is so much information out there that can be accessed within just a few clicks of a button. Every day it amazes me how far we’ve come.

What’s the price for all of this? The price is the level of negativity spread on the daily. I refuse to watch or read the news because it is filled with stories of fear and terrible acts of violence occurring much too often. It makes me sad to hear that the ratings climb and climb the more crime they report on. It is easy to get an emotional response from something negative. The driving force here being higher ratings. I dare you to disagree that rating spikes can come from acts of kindness.

I have always thought that you are what you eat. That’s cliché, however, it is so much more than the initial sentiment. You are what you look for, you are what you think,  you are what surrounds you, etc.

It’s commonplace now to share, like, tweet, and tag negativity. Terrible stories happening thousands of miles away become a topic of discussion. Why? We have an opportunity every day to contribute to this game of life. Is it more valuable to contribute any way other than positively? I can promise you, there is so much good in the world! At the very least, there is the same amount of good as there is bad. You can make a choice as easy as what you’ll have for breakfast. Look for something good because–I promise–it’s out there. Share the good because we all need it. I challenge you to spend a day looking for nothing but positivity and acts of kindness. The mental commitment will start you off right. You will be amazed at how many positive, good, and humbling stories are happening all around you.

Why have we become so numb to this? Why has social media created such a large platform for negativity? Why have the media outlets made such an effort to broadcast garbage a majority of the time?

Open your heart. Tune out the false influence that says this world is so bad. It is not as bad as they portray. Now that you’re here, make a choice. Do you choose to let it be? Do you continue contributing to the negativity? Do you want joy and happiness? Do you want to be the difference? Set the standard and choose to seek good!

The follow through, on really making a dent for the better in your personal life, is to DO GOOD. Always look for the good and when able, be the good and good will find you. I promise you, there will be amazing results that will manifest when living a lifestyle centered around the good in our life.

Difficult Clients - Fabrica Creative

Difficult Clients

By | Blog, Happenings

Every type of business is bound to have difficult clients. You know, the one that is over the top hard to please, the one that always seems to have a problem or even the one that takes up so much of your day making it hard to turn your time over to your other fifty clients. How do you deal with these difficult individuals? Over the years, I have had plenty of experience with this exact thing and I am always learning new ways to navigate through these tough scenarios. Here are a few practices that I try to incorporate into my daily life, both in and out of the office.

 

  1. Practice empathy!As defined by New Oxford American Dictionary, empathy is “the ability to understand and share the feelings of another.” Now I will not lie to you, this is an EXTREMELY difficult thing to do. However, I have found it one of the most helpful tactics to dealing with those difficult clients. When I put myself in their shoes and see things through a different lens, it helps me respond to the client in a way that will resonate with them. It is important to note that having empathy does not mean that you will not disagree with the person, it is just trying to understand why they are feeling the way they do. Using empathy really opens my eyes and makes me want to put my own views aside to get the problem fixed. After all, our brains are all wired differently and we are not always going to see eye-to-eye.

 

  1. Breaking ONE large problem into a few SMALL problems.Occasionally, I will have a client come to me with a BIG problem. It is easy to see that one problem as a whole and want to take off running in the opposite direction. Instead, I have found that most “big” problems can be broken down into several smaller problems, making it much easier to deal with the issues at hand. If I break it up into smaller bits and solve one at a time, it makes it 100% more manageable for me; while also showing the client that the appropriate steps were being taken to get the issue resolved.

 

  1. Remember, the client is alwayssss right (even when they’re not).Yup, also not the easiest practice at first, but having this mentality from the beginning will ultimately result in happy clients! I find it helpful to approach each situation as if it is my first encounter with the person. That way there are not any pre-judgments or past grudges hanging around. After dealing with a difficult client numerous times, it is easy to automatically believe that they will always be difficult. I have learned that is not necessarily true. Looking back, some of my most difficult clients have turned into my easiest clients. I think this has a lot to do with implementing the practices outlined above.

 

At the end of the day, I just want to be the best account manager for ALL of my clients. Every day my clients are teaching and challenging me in some way or another. And I love the challenges, I am becoming a better person because of it!

Creatives - Fabrica Creative

Working with Creatives

By | Blog, Design, Food for thought, Happenings

Are you starting your own company? Are you anticipating explosive growth right away? Do you need help attracting people to your products or services? If you answered yes to any of those questions, then have I got something for you. We are going to discuss how one important component can lead to the success of your business. When it comes to choosing and creating a brand, the first thing that you need to take into consideration is graphic design.

History

Graphic design covers typography, user experience, web design, and illustration (i.e visual communication). Simply put–it’s organizing information visually. Some experts claim that the history of graphic design can be traced back to the illuminated manuscripts in the Middle Ages. In the past, the government officials used a road banner to announce the name of the people who were in government positions for the cities or states. Because of these signs, the individuals were more informed about the political authorities governing the place.

Nowadays, graphic design is used by different businesses in many different ways. Almost all companies are now exploring the use of illustrations and other visuals for their branding. They are implementing the visuals across print and digital, from social media to marketing to advertising.

Importance of Graphic Design

Graphic design is literally everywhere. Without it, small and large companies alike would find it difficult to share their brand. Below are the top reasons why design is significant to all industries:

  1. It promotes a new business. If you are still new in the business world, then graphic design is something that you need to take seriously. Make an announcement to the public that your company has opened up, launch your product, or build a web presence. Utah is known for its support for entrepreneurship and small businesses, so you’re planting in fertile soil.
  2. It helps you advertise about the latest promos of the company.
  3. It allows customers to feel more connected to the business. The goal of every company is to connect to its target market easily. With graphic design, this can be easy to achieve. If you know whatyour demographic wants to see, we can show you howto present and implement it. When clients like what they see, they will patronize your products and services more.
  4. It enables you to present your company to everyone. This is probably the best advantage that you can get out of good design. It can be difficult for you to make your company stand out. One great way to do it is to create a logo that will really represent your business.

Things to Look For In Every Graphic Designer

Now that you have seen a few of the benefits of graphic design, the next thing to think about is the level of the professional who will handle your design needs. What are the characteristics that every agency or graphic designer must possess? These are some things we have learned over the years:

  • Communication. This is the first item on the list because failure in communication is the root of all evil (isn’t that how the phrase goes?). You need to find an agency who listens carefully to all your instructions. It is important that both parties maintain good communication with each other to avoid any issues that may come up. It’s always better to over-communicate than to under-communicate; don’t assume you’ve been clear.
  • Creativity. One of the most important skills of a designer is their creativity. They must be able to make designs come to life. They have to possess a skill in transforming the clients’ wants into communicable visuals.
  • Keen to Details. It can be frustrating to work with a agency and designer who does not listen to your requests. This can be rolled back into Communication.
  • Meets Deadlines. Another important qualification of every person is the ability to meet deadlines. In the marketing world, timelines are crucial for every business. Delays can lead to a loss in sales or lower profits. Because of this, it is necessary to see to it that deadlines are met ON BOTH SIDES.
  • Knowledge of Design Software. The graphic designer must not only have artistic skills or creativity. They should also be knowledgeable when it comes to creating designs by means of the industry standard programs–not for sake of posterity but for output’s sake. Building a catalog in Photoshop would be a nightmare compared to designing in InDesign. In this age of tech, almost everything is generated via computers.

Types of Graphic Design

Graphic design comes in many different forms. Below is just a handful of different types of design.

  1. Corporate Design
  2. Publishing
  3. Package Design
  4. Web Design
  5. Wayfinding/Signage/Environmental
  6. UX/UI/Product Design

Indeed, graphic design has become a necessity in almost all areas of business. As such, you have to make sure that your company is using it. Otherwise, your competitors will leave you in the dust. Employing an agency may be expensive for your firm but it will be worth it. It’s an investment and you can expect higher returns from it.

Gradients - Blog

Blending the Past into the Present

By | Blog, Design, Food for thought, Happenings, Instagram

From pushing paint around in the background of a masterpiece one color to another, a screened-image print of tiny dots to create the illusion of blended color, to the innovation of digital desktop publishing, gradients have been around for longer than you might think. However, it is a design trend that is making a strong comeback in 2018. Don’t mistake this for a new trend. In both digital and print, gradients have been around for some time. With the strong, flat color being a design mainstay for a while now, some designers are switching back to incorporating gradients in new and exciting ways.

Halftone

Simple can make a big statement–using colors that compliment a brand or image, using a flat color can add a bold look, using two-tones is popular too. You can even set a mood with the colors you choose. This is great when overlaid on a photo (seen a lot these days), or used to fill typography to make it be noticed on a dark background. While I am a big proponent (and fan) of clean, open design, gradient color can take a design to the next level.

Gradient with Photo

Too much or just enough? Just like candy, gradients can be sweet. Too much and both your stomach and eyes are going to ache. Is one gradient not enough? Two can work together great! Three, four or more…be careful overdoing it. This color effect can work against itself when too many gradients are all used together.

Multiple Gradients

Look for designs around you that utilize gradients. It can be a really great effect, just look and you will find many examples on the internet–in apps and all over social media. Many icons are being gradated from their once flat color designs. Often times in several different color variations. Once you recognize it, you will see gradients used everywhere.

Logos Using Gradients

Take a risk and go bold! Sometimes you must throw the can of paint at the wall and watch it spatter all over. While it may be messy, the end result may be amazing. If you want a design to get noticed, imitating what you have seen will point you in a direction, however, until you pop out and break that boundary you will remain part of the crowd.

I have to admit that gradients are by no means my favorite. I have seen many examples where it was a poor choice. However, I don’t count it out in my design toolbox and have made some designs shine when I figure out just the right colors and how to disperse them with precision. Many amazing things can be achieved with color, so give gradients a go.

Loving Your Path - Blog

Loving Your Path

By | Blog, Food for thought, Happenings

I remember being in high school hearing adults go on and on about living our dreams and that we can be anything we want to be. I always thought that was a strange thing to say. Especially coming from a Vice Principal. Is that what her dream was? Maybe. But let’s be honest though…that’s a lie. At times, I wanted to be taller and bigger, heck, I thought about being a bird so I could fly many times but it’s just not going to happen. What they should say is, “You can be anything you’re good at!”

School should be about exploring your interests and talents. Try everything once while you have the time. Life happens quick and many find themselves lost after high school. So what do you do? Follow what you’re told by the masses? Go to college and get a degree in something, anything. It doesn’t matter what degree because just having the paper is powerful. I disagree. Knowledge is power. Knowing yourself and enjoying what you do is powerful (it doesn’t hurt to know someone powerful too).

Honestly, I have tried so many different jobs and vocations. I started working at 15 for the city recreation. We would referee games, prepare fields, coach, set up tournaments and so on. I loved it. I learned the value of hard work in the 16 hour days I gave. Eventually, I didn’t love it so I moved on. I tried phone sales, laying tile, tossing pizzas, painting homes and offices, airless painting, steel manufacturing where I learned welding, plasma cutting, sheet metal work, and forklift driving. I’ve done car sales, luxury auto detailing, created a business idea and let it go only to watch it grow. I’ve worked at repair shops where I learned how to do repairs on cars, I went to cosmetology school and became a Master Barber. There were so many experiences that my parents or grandparents never got to do.

Some may think this was a waste of time. To them I say, read on. Are you happy in your chosen career? Do you love it? Most people cannot answer this with a simple, honest yes. What I learned by trying so many paths was what I enjoyed and what I didn’t enjoy. This allowed me to seek out careers that fell in line with what made me happy. I found that I need three things in a job to be happy–I need minimal repetition (an ever-changing environment), I need human interaction (not the same people but different people as often as possible), and lastly, I need to use my hands to make something creatively. How many of you can provide a short list of needs that make you happy? Even better, how many of you have that in your current career?

Loving what I do goes beyond the ability to say it proudly. It gives me a sense of purpose. It keeps me happy so that when I’m home, I am present. Not stressed or concerned about all the issues I have with my job. I can be a dad and give my little one the love and attention she deserves. I can be a husband who is available and committed to the needs of my wife. I get to enjoy every day because I have found what I love. Not what is needed to make it in life.

McCrae Williams - Brett Wilhelm/ESPN

Aspire to Inspire

By | Blog, Food for thought, Happenings

Do you ever wonder what drives people to aim to become the greatest at something? Do you ever wonder how or why they found a passion so deep that they are willing to grind day-in and day-out to be the VERY best at that particular thing? It could be a sport, a job, being a student, an artistic hobby, and so many others. Where do people find this willpower?

I think it’s fair to say that many people stroll through life living in a meritocracy, myself included! Waking up and repeating the same routine day in and day out, without a single thought. Now I’m not saying it’s a bad thing, in fact, I find it quite nice living a comfortable life. I feel secure and at ease, because generally speaking, I know what to expect each day. But lately, the thought of greatness and the uncertainty that comes along with it has been weighing heavy on my mind.

I recently booked a trip to Aspen, Colorado to watch my friend compete in the X-Games. A few days before the trip, he found out he made the 2018 Olympic Free-Style Ski team. Making the Olympic team has been a dream of his since he was just a youngster and his dream had finally come true. Making it this far has not been an easy feat–he has been grinding his entire life and he is so very deserving of this opportunity. I was pumped to travel to Aspen to watch his last competition before he headed off to the big stage.

McCrae Williams - Brett Wilhelm/ESPN

Photo Credit: Brett Wilhelm/ESPN

 

Unfortunately, he got injured in practice run and opted out of the X-Games competition in order to be healed in time for the Olympics. It was bummer not to watch him compete, but between his physical therapy, fancy press conference, and Olympic photoshoots, we got to have a drink with him. When I saw him walking towards us, I felt completely overwhelmed with emotion. The waterworks immediately turned on and I had gator tears rolling off my cheeks. The entire time we sat at the table with him, I was just in awe. I couldn’t figure out where the emotions were coming from. A lot of it was just pure happiness for him but I’m now realizing there was something inside of me aching to be great.

He doesn’t know it, but he inspired me that day. I’ve been mediocre in just about every aspect of my life lately. Seeing him and his sheer happiness knowing that he finally made it among the best skiers on earth lit a fire under my butt to really go out into the world and try to find my passion and purpose in life. I’m nowhere near having the answers to how I’m going to change my mediocre life into an extraordinary life, but I know we are all capable of greatness and I’m going to try like hell to find my niche.

I’m not saying we all need to throw ourselves off of thirty-foot kickers (while doing 8 rotations) before we land just in time to hit the next one. But, I do believe deep down every human has a desire to be the very best at something. It’s just finding out how to dig deep enough into ourselves to bring that aspiration to light that’s the hard part.

To be continued…

Super Bowl LII

Super Bowl Sunday, A National Holiday

By | Blog, Food for thought, Happenings

This year, millions will be watching the Super Bowl, just like many years past, although, this year, it’s not a battle of the titans, and we aren’t talking about the Tennessee Titans either, the Patriots made sure of that. This year is a battle of one titan and a true Cinderella story, the Philadelphia Eagles. Suffering a major loss right before the playoffs losing their star quarterback, Carson Wentz, the Eagles dream season of being a number one seed team going into the playoffs and eventually into the Super Bowl was looking bleak. Nick Foles, who had been traded by the Eagles after an amazing season back in 2015, was then reacquired this year in 2017 as a backup to Wentz and had something to prove.

The Eagles shocked the world in their first playoff game with a stunning win against a veteran and experienced Atlanta Falcons. This was shocking, considering they had been shut out by the Cowboys on the last game of the season. Many people believed that Nick Foles wouldn’t be able to get the job done. This game was written off by the world as a fluke and that it wasn’t Foles who had won the game, but the Eagles stifling defense. Meanwhile, the Minnesota Vikings, who had been steamrolling through teams, was the obvious pick for many people when they played the Eagles in the next round in the NFC Championship.

Those who watched that game saw something miraculous happen. After a quick drive by the Minnesota Vikings and a great defensive stand against the Eagles making it 7-0, many thought, “Here it goes, the Vikings are going to just keep scoring and keep the Eagles out of the end zone.” The next throw, Case Keenum throws an interception that went back for a touchdown and the Eagles tied the game 7-7. The Vikings get the ball back and the Eagles make yet another great defensive showing and get the ball right back to Nick Foles.

This was the moment that you saw greatness from a true underdog– a moment that is hardly witnessed in the NFL. Nick Foles put on a clinic. He proceeded to make the Viking’s #1 defense look like a junior varsity team and put up 352 yards with 3 TDs, delivering pinpoint passes with ease and leading the Eagles to a 38-7 blowout victory sending them to the Super Bowl for the first time since the 2004 season. The same Super Bowl where the Eagles lost by just 3 points against the same titan, Tom Brady and the New England Patriots.

 

Super Bowl - Infographic

Click the snippet to see the whole infographic

 

When Super Bowl LII kicks off on Sunday, February 4, more than a hundred million Americans will be watching. Can Tom Brady carry his Patriots to yet another victory or will the Philadelphia Eagles finally get their hands on the Lombardi Trophy? As the following infographic nicely illustrates, it is not only the biggest game of the year but also a, albeit unofficial, national holiday. With a record-breaking average TV audience of 114.4 million viewers in 2015, you can understand why the Super Bowl generates millions of dollars in advertising for both the NFL and the local affiliates who carry it. An average 30-second ad during the Super Bowl broadcast national cost an estimated 5 million US dollars in 2017.

The majority of consumers regard Super Bowl commercials as entertainment and about a quarter of respondents also said that these commercials make them aware of the advertisers’ brands according to a 2017 survey. Let Fabrica Creative create a strategy to increase your brand’s awareness and get more customers in the door!

New Year's Resolutions

Being More Awesome This Year

By | Blog, Food for thought, Happenings

I have a love/hate relationship with my New Year’s Resolution this year. I love the idea of change, growth, and self-improvement; and I wholeheartedly believe that we were put here on this earth as human beings to do just those things. But I hate the pressure I put on myself to come up with these elaborate, lofty (not to mention usually unattainable) New Year’s Resolutions. After years of setting crazy resolutions for myself that I ultimately failed at within just a few weeks, I’ve gradually adopted a new approach to resolutions that has proven to be a much better success! January is nearly over, but in my opinion, it’s still the perfect time to get your goals for the year all laid out. It’s not too late to tweak your resolutions or come up with completely different one than you had last year.

Here are 5 of my favorite resolution tips:

1. Pick one word to focus on for the year.
I read about this, tried it, and it was a total game changer! Before you start thinking about any specific goals, you should come up with one word–one word that you want to focus on. Determine the kind of person you want to become. Identify in your mind what that person will be and then pick that one word. Just stick to one or two, don’t go overboard. I still like to set smaller goals, all of which should ideally fall under the umbrella of why I pick just one word.

2. Don’t set your goals until mid-to-late January.
I know this sounds crazy! You are probably saying to yourself, “January 1st is over, why should I set a goal now? Should I just wait until next year?” I like to avoid the hype and wait until things slow down. I start thinking about what I want my new year to look like mid-month, then I let those ideas percolate for a few weeks. Once everyone else has already given up on their New Year’s Resolutions, I finally formulate and write down goals for myself.

3. Avoid the extremes.
There are people out there that have the willpower to commit (and succeed) doing really, really intense things. Things like giving up sugar cold turkey, working out at the gym every single day, or giving up online shopping during the week. More power to you, people! I hate to be the one to break it to you, but you are probably not one of those people. Most of us aren’t good at the ‘all or nothing’ approach. Don’t set yourself up for failure! Instead, give yourself a little wiggle room. Avoid resolutions that are too strict or extreme, because you’ll just end up quitting them.

4. Keep things organized.
I like to break things up into categories; this helps me pick goals or things to work on that will help me in specific areas of my life. Categories like Physical, Emotional, Mental, and Projects are ones that I like to work with. Under each category, I think of things I’d like to get better at. Many of them are as simple as: come home from work in a timelier manner or turn the computer off to unplug every night during dinner so I can spend more quality time with my husband. I don’t get down on myself if these things don’t happen every single day, but I just make the effort to keep trying.

5. Revisit your goals often.
How many times have you written out a list of resolutions and then never looked at it again? Or forgotten about it? I’m totally guilty of this. I keep all of my yearly goals on a notepad next to my keyboard. I try to revisit and go over them at least once a week (bonus if you have to turn the page over to start new notes). It’s easy to get busy and lose sight of what your goals are. Look them over often to remind yourself and you’ve got a much better chance of incorporating them into your daily routines!

Good Luck!

SEO content

SEO Content Needed To Be #1 In Results

By | Blog, Food for thought, Happenings, SEO

Everyone wants to be first. But when it comes to search engines, you really need to be first when potential customers search for keywords or phrases related to your business because if your content is what they’re looking for, they’ll never return to the results page to even look at result #2 and beyond.

In an age where the brand name Google has become a verb used in phrases like, “Just Google the definition of that,” search engine optimization (SEO) has become a key to a successful online presence.

To start your journey on optimizing your company website or blog for search engines, get familiar with how to create strong copy and strategy for ranking higher in results. But before you can create a plan for what to do with your SEO marketing, you must first know what SEO is really all about.

 

SEO Meaning

All search engines (i.e., Google, Bing, Yahoo, etc.) return organic results they believe are most relevant to the user’s search criteria. These results are not always paid ads, which we’ll explain later. They’re simply web pages that these search engines have crawled for the keywords related to the user’s search. Search engines are intuitive and use search history to provide relevant content based off previously winning results for that user because after all, the only way users keep coming back to “just Google it” is if they’re ultimately finding what they want with ease.

The way these search engines decide whether or not to show your content is based off of complicated algorithms including total web traffic, average time users spend on your page or article, trustworthiness of your website, connections via back links to other valuable and related websites, and of course, keywords that match their search criteria.

These factors can be greatly affected by how strategic and well-thought out your website is. If your pages lack page titles, search engines won’t trust you as much, and they are less likely to find your webpage because it’s looking for consistency in keywords in your body text as well as your URL and page titles.

By this point in the article, you’re probably starting to realize just how complicated the algorithms search engines use truly are. The good news is, Fabrica is laying out a plan below that helps you understand step-by-step, how to plan your website for search engine optimization, so read on to start showing up in results.

 

SEO Friendly

So now that you know what SEO means, let’s talk about how to get really chummy with search engines to ensure your website is SEO friendly. There are a few main keys to ensuring this.

  1. Include social media in your SEO marketing plan (which we’ll discuss in greater detail below). Search engines love consistency. So, when you set up your Facebook page, ensure the business page name matches your full company name on your website. For example, if your website name and URL is Search Engine Optimization Guru and searchengineoptimizationguru.com, don’t make your Facebook page SEO Guru. To a search engine, this looks like a separate entity. That link between your company and each of your social media channels should be crystal clear without explanation. Search engines like to see the link in your social profiles be your company URL and your social profile links on your website to go straight back to those same profiles because then the connections are clear.
  2. Along these same lines, search engines appreciate websites with clear URLs. This means not have your blog posts look something like this: searchengineoptimizationguru.com/content181. This extension on your URL doesn’t tell the search engine more information about what’s on that page. A better option is a link that looks like this: searchengineoptimizationguru.com/10SEOTips. Now there’s a clear description of the content and that extension should match your page title of 10 SEO Tips.
  3. Ensure your images and videos have metadata attached that tells a search engine what it is. Search engines cannot pull scripts from videos, which is where your keywords are, automatically. It needs some help on this that you can do in the backend when you post your video. The same is true for photos. If you post a photo, be sure the name of the file includes information about what is pictured and add alternate text. Not adding alternate text, while faster for posting blog articles and new content to your website, is a mistake not worth the saved time because now you have a chunk of your page set aside for content that the search engine can’t understand.
  4. Use responsive design and ensure your website looks great in all browsers. This means designing for mobile so that your website adapts from a computer screen to a smartphone seamlessly. Be conscious of tools like flash and javascript. These can affect your search engine optimization because flash and javascript don’t work on all browsers and search engines don’t favor that type of content.

 

SEO Writing

You may be asking yourself, what is SEO writing? SEO writing means authoring and posting content targeted with specific keywords to ensure you’re appearing in the search results you hope to. Sometimes this can be a challenge due to the way people search for items on Google. Take for example how someone might search for a search engine optimization guru: search engine optimization guru, Utah. How do you fit that into normal writing?

The good news is, that pesky comma before the city name doesn’t have to be there in your articles to ensure your content appears in results. You can actually adjust those phrases slightly with punctuation as needed and “stop words” like in, a, the, which search engines tend to overlook in crawling.

The key to successful SEO articles is to write the content in such a way that the reader would never know it was written to achieve certain keywords. The easiest way to do this in your SEO articles is to naturally write the articles about the topic and then go back and insert the keywords where they make sense. That way you aren’t sacrificing the narrative for the keywords. When you reread it, it should be fairly apparent where you can insert the words.

If you aren’t well-versed in this tactic, it may be best to hire SEO content writers. These professionals are trained and have made a profession out of ensuring content is engaging while still helping you achieve your search engine goals. SEO content writers will sprinkle in your keywords in a way that makes perfect sense to the reader.

 

Content Optimization

Writing SEO articles with strong keywords is not the only way to create content optimization for SEO. There are a few steps to ensure content optimization in your full digital strategy:

  1. Start your content strategy with SEO. This means actually deciding what keywords to optimize for before ever deciding what kind of content to create, where to post it and how to promote that content. If you start with SEO as your focus by doing keyword research, you’ll ensure that everything you do surrounds those keywords. This allows your content strategy to be very strategic instead of being a shot in the dark or just following what your competitors are doing.
  2. Is targeted, thorough and answers your customer’s search engine query. Targeting your content to your audience ensures that not only will they find it on a search engine, but it will reach the right person at the right time. This ensures your content is actually selling your product or service. If you’re blog or website reaches a large audience but doesn’t convert, this won’t help you. Thorough content means you’ve gone in depth into the topic. Generally speaking, pages or blogs with 1,000 words or more tend to do better than short-form posts because they provide greater detail to your customers so they don’t have to go elsewhere to read further information and it fully answers their question to where they see you as a subject matter expert to buy your product.
  3. Design from a customer perspective. Content that is engaging with images and interaction ensures your visitors will stay and read your full piece of content, increasing your time on page, increasing the likelihood that search engines will continue to show your content in results. Use visuals that can easily be shared on social media to further spread your article’s reach. Ensure the content is clear and easy to read. Chunky paragraphs and a website design that has no way of breaking up the content with visuals will make your content look difficult to read and send your visitors away to look at the next result in their search engine.
  4. Ensure accuracy. You don’t want to have grammatical errors and typos strewn throughout your content or your readers will be turned off and look elsewhere for something they enjoy reading. Be sure all content is fact checked as well because you want to showcase yourself as a subject matter expert to bring recognition to your company name. While incorrect facts may bring that recognition, it isn’t the kind of recognition you’re hoping for.

 

SEO Marketing

Ultimately, you should have an SEO marketing plan that integrates with your full company marketing plan. SEO marketing includes two key areas.

  1. Paid search engine ads. If your rank is low, but your keywords are strong, you may need to drive more traffic to your site to help increase your ranking. The algorithm search engines use favors popular websites that receive large amounts of traffic. Target your paid search ads to the keywords you’ve optimized for to ensure the right traffic is going to your site so that search engines are seeing the correlation.
  2. Quality inbound links. Partnerships with other organizations or providing content that bloggers or others want to link to will help your site rise in the rankings. This needs to be strategic though. You can’t put out content related to plumbing for your search engine optimization guru website because your links will be from sites completely unrelated to your subject matter, which search engines don’t favor. Don’t pay for services that just link up your content to large amounts of other websites. Google is fully aware to these tactics and can tell a good link vs. a paid, irrelevant link.

 

Why is SEO important?

By now, we hope you’re convinced as to why SEO is important, but if not, we’ll reiterate the importance of a strong SEO strategy. As sales and consumers’ interaction with companies move online more and more, you need to be not only present, but first, and here are the key items to keep in mind:

  1. Not all types of content play well in search engines. Forms, images, videos and flash all need background details to tell a search engine what type of content this is and why it matters.
  2. Uncommonly searched phrases, though synonyms to commonly searched phrases, won’t help you rank. Knowing what keywords to target and how to incorporate them is a key to ensuring you’re actually appearing in results you want to.
  3. Not all links to your site are equal. Yes, you want inbound links, but ensure these are quality sites linking to you because search engines are intelligent to know the difference.
  4. Creating content regularly that is at least 1,000 words in length helps search engines see that your site is being updated regularly and that you provide thorough content that provides longer times on page from visitors so that search engines favor your site.

We hope you found some of the SEO tips and tricks useful!

 

Fabrica Creative