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Gradients - Blog

Blending the Past into the Present

By | Blog, Design, Food for thought, Happenings, Instagram

From pushing paint around in the background of a masterpiece one color to another, a screened-image print of tiny dots to create the illusion of blended color, to the innovation of digital desktop publishing, gradients have been around for longer than you might think. However, it is a design trend that is making a strong comeback in 2018. Don’t mistake this for a new trend. In both digital and print, gradients have been around for some time. With the strong, flat color being a design mainstay for a while now, some designers are switching back to incorporating gradients in new and exciting ways.

Halftone

Simple can make a big statement–using colors that compliment a brand or image, using a flat color can add a bold look, using two-tones is popular too. You can even set a mood with the colors you choose. This is great when overlaid on a photo (seen a lot these days), or used to fill typography to make it be noticed on a dark background. While I am a big proponent (and fan) of clean, open design, gradient color can take a design to the next level.

Gradient with Photo

Too much or just enough? Just like candy, gradients can be sweet. Too much and both your stomach and eyes are going to ache. Is one gradient not enough? Two can work together great! Three, four or more…be careful overdoing it. This color effect can work against itself when too many gradients are all used together.

Multiple Gradients

Look for designs around you that utilize gradients. It can be a really great effect, just look and you will find many examples on the internet–in apps and all over social media. Many icons are being gradated from their once flat color designs. Often times in several different color variations. Once you recognize it, you will see gradients used everywhere.

Logos Using Gradients

Take a risk and go bold! Sometimes you must throw the can of paint at the wall and watch it spatter all over. While it may be messy, the end result may be amazing. If you want a design to get noticed, imitating what you have seen will point you in a direction, however, until you pop out and break that boundary you will remain part of the crowd.

I have to admit that gradients are by no means my favorite. I have seen many examples where it was a poor choice. However, I don’t count it out in my design toolbox and have made some designs shine when I figure out just the right colors and how to disperse them with precision. Many amazing things can be achieved with color, so give gradients a go.

Instagram - Fabrica Creative

Effective Tips for Instagram Marketing

By | Blog, Food for thought, Instagram, Social Media

Instagram is slowly taking over the social media world. Everyone and their dog is on Instagram (Literally. People have Instagram accounts for their dogs). Businesses have started to gain momentum on Instagram, and have seen quite a bit of success. So how do you run a successful Instagram account? And how can you achieve effective marketing on Instagram?

Instagram Bouquet - Fabrica Creative

1. Your Creative Strategy: Ask yourself-what is the purpose of being on Instagram? Is your audience on there? What would make them want to follow you on Instagram if they are already following you on other social media platforms? These three questions can get you started on your strategy and get your creative juices flowing. What would you even post? The trick to Instagram is to post pictures/videos that your audience is interested in, without always trying to sell them something. Post pictures of employees, your office, relevant events/holidays, and pictures of your customers enjoying your product.

Instagram Waffles - Fabrica Creative2. Use User-Generated Content: Use your followers to produce content. This is the perfect way for people to engage with your company, and it can increase more followers. Freshly Picked does a great job at this. In fact, they do an excellent job at their marketing all together. They have a Freshly Picked kid of the week where they choose a picture from Instagram of a child in their moccasins to highlight. To have your child entered, you can post a picture of your child in their moccasins with the hashtag #fpkidoftheweek. This is not only a fun thing for mom’s to enter their children in, but it’s a great way to get the word out about your company.

Instagram Tassle - Fabrica Creative3. Experiment with Creating Unique Images Featuring Your Product: To stand out from the crowd, your images need to be unique. Practice using different angles of your camera, going up close and far away, use different filters, etc. One of my favorite things to do when I drive around is look for fun places to take pictures. Go out and place your products in a fun way so that it catches your follower’s eyes. Song of Style has a must watch video tutorial of how to create the perfect Instagram picture.

In conclusion, Instagram is one of the most creative social media platforms out there. Make sure that you are unique with your pictures, that you are posting what your audience likes, and that you aren’t trying to constantly sell your products.