Instagram is slowly taking over the social media world. Everyone and their dog is on Instagram (Literally. People have Instagram accounts for their dogs). Businesses have started to gain momentum on Instagram, and have seen quite a bit of success. So how do you run a successful Instagram account? And how can you achieve effective marketing on Instagram?
1. Your Creative Strategy: Ask yourself-what is the purpose of being on Instagram? Is your audience on there? What would make them want to follow you on Instagram if they are already following you on other social media platforms? These three questions can get you started on your strategy and get your creative juices flowing. What would you even post? The trick to Instagram is to post pictures/videos that your audience is interested in, without always trying to sell them something. Post pictures of employees, your office, relevant events/holidays, and pictures of your customers enjoying your product.
2. Use User-Generated Content: Use your followers to produce content. This is the perfect way for people to engage with your company, and it can increase more followers. Freshly Picked does a great job at this. In fact, they do an excellent job at their marketing all together. They have a Freshly Picked kid of the week where they choose a picture from Instagram of a child in their moccasins to highlight. To have your child entered, you can post a picture of your child in their moccasins with the hashtag #fpkidoftheweek. This is not only a fun thing for mom’s to enter their children in, but it’s a great way to get the word out about your company.
3. Experiment with Creating Unique Images Featuring Your Product: To stand out from the crowd, your images need to be unique. Practice using different angles of your camera, going up close and far away, use different filters, etc. One of my favorite things to do when I drive around is look for fun places to take pictures. Go out and place your products in a fun way so that it catches your follower’s eyes. Song of Style has a must watch video tutorial of how to create the perfect Instagram picture.
In conclusion, Instagram is one of the most creative social media platforms out there. Make sure that you are unique with your pictures, that you are posting what your audience likes, and that you aren’t trying to constantly sell your products.