Why do we produce videos at Fabrica Creative? How did we get started? We knew that videos were the best way to reach an audience. Videos are engaging. You’re not reading about what happened, or why you should purchase from a certain company–you are watching it. We filmed for the Harmons Grocery Store cooking challenge called Slice. Once we started wrapping up, we realized just how important videos really are. The contestants were able to talk to us and share their stories of how they started cooking and why they are passionate about it. I think that is what videos are all about. We do videos because we want to showcase the passion that is behind your brand. We want you to convey to your audience why they should fall in love with you. We want to build that connection with you and your public and make it last.
Here are some behind the scenes shots that were taken during the shoot.