Fathead’s video in line with social media

A marketing professional that understands his audience has his finger on the pulse of popular culture. An undeniable trend is the power of social media to build and promote brands beyond anything that executives could come up with in a board room. While many companies spend millions of dollars building expensive branding campaigns, the top viewed videos online are generally the candid, spontaneous and unscripted reactions of real people.

This “commercial” by Fathead is a perfect example of the power of the new marketing coming from social media. You can spend millions in video production and not capture the rawness and truth of this “customer testimonial”. Nobody can doubt the power of a cool Fathead poster for a young boy. This is perfect marketing.