Pleasant Surprise

By August 3, 2017Blog, Happenings

On a day off and searching her own company on Google (as one does), our CEO found something quite interesting. On the first page of Google, she found a newly published article titled “22 Best Salt Lake City Advertising Agencies“. We are always doing market research for advertising, marketing and creative agencies so we can stay on top of our game and keep our competitors in check, so Googling is not an odd practice. Cyndi clicked right through.

Expertise, out of Seattle, creates lists of the best local professionals in each US city to give their readers the confidence they need to make the right choice for them. They survey the field, rank the businesses, and hand-pick the best.

Out of the 63 agencies just in Salt Lake City, they chose the top 22 giving a synopsis of services, including a backlink, and showing a logo. Of course we were going to look at this! We were all surprised to find that Fabrica Creative made the list–surprised not because we don’t do good work (we do great work), but because we have only been a full-service agency for a little over a year. We started out doing only video production and some web development. To see our name next to the likes of Hint Creative, Jibe Media, Saxton Horne, Welikesmall and GumCo (amongst many others) was a big deal for us.

Expertise reviewed 63 agencies, curated 46, and selected the top 22. Their selection criteria spanned across five categories:

  • Reputation (A history of delighted customers and outstanding service)
  • Credibility (Building customer confidence with licensing, accreditations, and awards)
  • Experience (Masters of their craft, based on years of practice experience and education)
  • Availability (Consistently approachable and responsive, so customers never feel ignored)
  • Professionalism (Providing service with honesty, reliability, and respect)

It’s so cool to see that Fabrica has breached the market visibility threshold and is now on the radar. Our motto has variations but it’s core is ‘Doing good for the sake of doing good.’ We truly believe in finding clients and causes that we can come alongside and help fulfill their vision. We will continue to personify that mission statement as we produce great work for great clients.

And what a pleasant surprise that was…